5. BUSINESS CORRESPONDENCE
Business Correspondence is communication or exchange of information in a written form for the purpose of business activities. What Business Communication Means: Business Communication includes any kind of communication that occurs within the business context. Business communication includes customer relations, marketing, branding, advertising, etc, All managerial or administrative activities involve business communication be it planning, organizing, recruiting or decision - making. Effective business communication serves as a yardstick to measure the success or growth of an organisation. Business communication can be both oral and written. Oral forms of Business Communication are: seminars, interviews, group discussions, etc. Written forms of Business Communication are: Memos, Reports, Research papers, Proposals, Circulars, etc. The Main Features of Effective Business Etiquette: The word 'etiquette' refers to the norms and standards of behaviour that govern socially accepted ...